Heartbeat is a tool for monitoring and analyzing all the conversations happening on social networks relating to a set pre-configured parameters. MAP is research and analytic tool that enables researchers to see what conversations people are having both in real-time and historically.

Heartbeat and MAP are established social monitoring and research tools. Both had evolved over time to eventually become complicated and unwieldy to navigate. The challenge of the redesign was to unify the interface and interaction models of the two tools, simplifying the information architecture, and retain all of the existing functionality.