Role: Information Architecture, Wireframes, Task Flow, User Testing,
Company: Frogware Inc
Description: Attune was a social directory that allowed users to contribute businesses, stories, events – anything that exist within a physical area. Users also could rate and discuss anything that’s been contributed. In addition users could associate business, events and stories to each other, creating relationships based on their intimate knowledge of their area.
The idea behind Attune was to collect as much data as possible about an area (neighbourhood), from as many sources as were available, and to aggregate the data into complex community profiles. Users could indicate preferences over time – either through their actions or via a control panel. The user’s preferences would then be used to determine what things Attune “suggest” – be that areas, or things within those areas. Eventually the idea evolved to where the core data within Attune was exclusively user contributed.
Attune was later rebranded as Neighbour Knowledge.