Ontario Ministry of Health – Access to Care
Ontario Ministry of Health and Long-Term Care’s Access to Care, part of the Health Care Options portal.
The Ask
The campaign was part of a larger effort to help reduce Emergency Room wait times across the province. The goal of the campaign was to raise awareness of alternative health care options, and to help Ontarians find those services in their area.
The Results
Access to Care included a public website (and responsive mobile site) as well as an integrated CMS. Doctors or clinic admins could ‘claim’ their clinic – if it existed in the portal – or add it. The CMS enabled call center employees to manage doctor and clinic data, including a process for verifying clinic claims, newly added clinics and reported data issues.
The campaign – which included extensive print, radio and television components – won a CASSIE Award.