Publishing of product homepages was a haphazard affair. The type and quality of information available to users varied greatly by product, business unit and region.

 

I consulted with key stakeholders to establish a baseline for product information suitable for the Web site and it’s availability prior to release. I conducted a competitive analysis of similar software product pages in order to determine industry standards and best practises.

After the product information baseline was established a standard set of high level navigation sections was created, with secondary content links grouped within each of these sections. Links to information which users had indicated they could not easily find were added to relevant navigation sections. For the first time users could buy the product from the product page, download product updates directly or access specific technical support for the product.