Role: Information Architecture, Wireframes, Task Flow,
Company: Bensimon Byrne
Client: Ontario Ministry of Health
Website: Health Care Options Directory
Description: Ontario Ministry of Health and Long-Term Care’s Access to Care, part of the Health Care Options portal. The campaign was part of a larger effort to help reduce Emergency Room wait times across the province. The goal of the campaign was to raise awareness of alternative health care options, and to help Ontarians find those services in their area.
Access to Care included a public website (and responsive mobile site) as well as an integrated CMS. Doctors or clinic admins could ‘claim’ their clinic – if it existed in the portal – or add it. The CMS enabled call center employees to manage doctor and clinic data, including a process for verifying clinic claims, newly added clinics and reported data issues.
The campaign – which included extensive print, radio and television components – won a CASSIE Award in 2010.