Ron Perrault

Blog > Currently Reading: Designing for the Digital Age

Designing for the Digital Age
Designing for the Digital Age: How to Create Human-Centered Products and Services
Kim Goodwin

This 740 page book is phenomenal! An excellent reference with lots of sensible advice and insight.

Later: The Research section of this book alone is phenomenal! And no where is the process of conducting interviews, modeling data and developing personas outlined in such detail. Proof – if proof were needed – that personas are based on research, not pulled from thin air.

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